A good moment to pay extra attention to circularity. With GreenMatter, we have been doing this for two years now and we have grown enormously in those two years. Not only with the products we deliver, but also in terms of raising awareness. The raw materials policy must be 50% circular by 2030 and even 100% by 2050. In order to achieve this, the government supports circular initiatives. With GreenMatter, we have taken the lead in reducing the artificial grass waste mountain and setting a circular raw material flow in motion by manufacturing products from recycled artificial grass. Change starts with the clients. To give them insight and information, we have developed an infographic. In this infographic we show that it is possible to recycle every worn out artificial grass fibre on or around the sports park. Before we can be 100% circular, the necessary steps have to be taken. If it is up to us, we will take up this challenge together.
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